…according to Disney World standards, this time.

Tourism has been the object of many power struggles during the past 50 years, because the tourism destination countries have poorly deliniated their products and services, and they were relying on the wrong investors for their tourism infrastructure.

For improving the existing, I wrote a letter today to His Excellency Bob Iger, the Chief Executive Officer of the Walt Disney Company for a partnership with the Aurum Helix Group.

Together we must start by helping many countries, like Morocco, redefine their tourism sector. We must delimitate and specify the characteristics of what tourism is precisely and what a country ought to get out of it.

We must organize a conference and propose a charter to many countries, and have it signed, just like they have signed the Bretton-Woods agreement for instance, or the COP, the Paris agreement on Climate Change, of which not everyone is convinced.

By the will of the Almighty, we will achieve an unanimous agreement at least on what tourism is and how they understand it for their countries. We will also convince what their central banks should expect in terms of income and expenses. The aim of the conference is to end the power struggles around tourism for good.

While we have Halal as the standard in all the Islamic countries, we need a standard for building parks and resorts, for managing them, for the hospitality, for the marketing and the selling of the service on foreign markets, and for making the hospitality profitable in full transparency. We need a model.

Disney World and Disneyland are the answer.

Go to letter.

Naima Mouali, President of the United Chambers